iQuanti Digital Marketing Agency http://www.brendonpayne.com Digital Marketing Company & Consultant Servicing Enterprises Mon, 01 Mar 2021 08:17:05 +0000 en-US hourly 1 https://wordpress.org/?v=4.9.15 http://www.brendonpayne.com/wp-content/uploads/2017/04/cropped-Artboard-1-32x32.png iQuanti Digital Marketing Agency http://www.brendonpayne.com 32 32 Jerry Canning Joins iQuanti as Advisor http://www.brendonpayne.com/blog/jerry-canning-joins-iquanti-as-advisor-press-release/ Thu, 22 Oct 2020 12:05:59 +0000 http://www.brendonpayne.com/?p=7531 #TeamiQuanti proudly welcomes Jerry Canning, who will be helping further strengthen iQuanti's vertical specialization in banking and financial services. Jerry Canning, who formerly worked with Google & Facebook, leading....

The post Jerry Canning Joins iQuanti as Advisor appeared first on iQuanti Digital Marketing Agency.

]]>
The former Facebook & Google executive to help further strengthen iQuanti’s vertical specialization in banking and financial services

 

JERSEY CITY, N.J., Oct 22, 2020 /PRNewswire/? — Digital marketing company iQuanti today announced that former Facebook & Google executive Jerry Canning is joining them as an Advisor.

Jerry Canning joins with over 20 years of digital sales leadership and C-level client engagement experience. In his role, Canning will advise iQuanti’s leadership team on delivering solutions to drive superior results for financial services clients.

iQuanti CEO Vish Sastry Rachakonda said, “We are very excited to have Jerry as an advisor. He brings a wealth of experience in digital marketing for financial services. He will help us understand the needs of these industries, is a trusted advocate with clients, and will enable us to craft solutions to help drive superior results”.

Over the years, iQuanti has found success through its focus on developing innovative, industry-leading digital programs and solutions with an increasing focus on Financial Services (banking and insurance).

“Having built an expertise in financial and insurance services during my 13 years at Google and Facebook, I’m well-versed in the results-oriented focus across the category” said Canning, “iQuanti’s proprietary technology delivers unique insights that drive performance and business outcomes, and that is the highest priority for banks and insurers. In addition, I’m joining a winning team as iQuanti has a strong set of existing clients and consistent over-delivery against client expectations”.

In addition to serving in this advisory capacity, Canning maintains his current role as VP, Digital at National Cinemedia.


About iQuanti:

iQuanti ignites powerful & predictable digital marketing performance for global brands with an approach rooted in data science and deep vertical knowledge.

iQuanti now has 200+ employees across New York, Chicago, Dallas, San Francisco, Mexico City, London, Toronto, Bangalore and Singapore. A 6-time Inc 5000 honoree, iQuanti was also recognized in the inaugural ‘AdWeek 100: Fastest Growing Agencies’ list in 2019.

As seen on?PRNewsWire.com.

For more information, visit iQuanti.com.

The post Jerry Canning Joins iQuanti as Advisor appeared first on iQuanti Digital Marketing Agency.

]]>
Business Insider: Performance Marketing – Where is it Headed? http://www.brendonpayne.com/blog/business-insider-performance-marketing-where-is-it-headed/ Thu, 10 Sep 2020 14:55:35 +0000 http://www.brendonpayne.com/?p=7335 iQuanti’s Aditya Saxena writes in Business Insider India about how performance marketing is becoming more and more relevant and valuable with the current COVID-19 pandemic, and what lies ahead for marketers as…

The post Business Insider: Performance Marketing – Where is it Headed? appeared first on iQuanti Digital Marketing Agency.

]]>
The COVD-19 pandemic has impacted life and economies the world over. Brands and businesses are struggling to remain relevant and keep their customers’ trust in these times. Marketers are realizing more and more now that performance marketing is one of the most effective channels to grow sales and reach audiences who are most likely to need their services in these times.

iQuanti’s Aditya Saxena (SVP, APAC) writes in Business Insider India, taking a critical look at where performance marketing is headed and how it can create an impact in your business strategy, going forward.

Performance marketing has been around since the internet was born. Today agile businesses that want to maximize sales use performance marketing. Today because of COVID-19, there is an even greater migration online. People are rightly afraid of shopping in stores where they could come in contact with someone infected by COVID-19. Despite malls, cinemas reopening, footfall in such areas is at a minimal. Instead of shopping in stores, people are choosing to shop online. Even those who never shopped much online, like baby boomers, are turning to buy online in increasing numbers.

Aditya says, “there has never been a better time for performance marketing. Businesses that use performance marketing not only sell more in the short run but also learn where their consumer segment congregates online. This knowledge, derived from customer analytics, helps firms increase sales in the long term by revealing which marketing channel works best for them.”

Almost certainly in the years ahead, performance marketing will play a vital role in every firm’s marketing arsenal.

Read the full article, as it appears in Business Insider India, here.

The post Business Insider: Performance Marketing – Where is it Headed? appeared first on iQuanti Digital Marketing Agency.

]]>
Banking on Digital Growth: Why You Need to Double Down on Content Now http://www.brendonpayne.com/blog/banking-on-digital-growth-why-double-down-on-content-now-michael-bertini/ Sat, 05 Sep 2020 14:06:31 +0000 http://www.brendonpayne.com/?p=7327 iQuanti’s Michael Bertini talks about how content is still king and why financial brands need to double down on content in the post-COVID-19 times and get as much content as possible….

The post Banking on Digital Growth: Why You Need to Double Down on Content Now appeared first on iQuanti Digital Marketing Agency.

]]>
iQuanti’s Google ninja, Michael Bertini, shares insights in the latest episode of popular podcast series, Banking on Digital Growth. In a lively and engaging conversation with James Robert Lay, Michael discusses content marketing strategies that banks and credit unions should adopt in these changing times.

“Content has always been king.? Relevant content has always been king, quality content has always been king, it just hasn’t changed”, says Michael. It is critical for financial brands to remember to stay in touch with their customers, as we navigate this global pandemic and the economic crisis it has created. Financial marketers should focus on getting more content in front of their readers – providing them relevant information, assuring them of continued support, and offering hope and help, wherever necessary. Marketing in times of crisis is not only about expanding your customer base, but it is also about building long-term loyalty. Credit unions and regional banks should explore opportunities to support local businesses, wherever possible.

In terms of evolving a content marketing program, Michael suggests that for a lot of brands, right now this is the perfect time to cut off layers and test an agile strategy.

Michael also suggests that financial brands should start looking at developing “future-proof” content strategies while still remembering to stick to their SEO fundamentals.

Listen to the full podcast on Digital Growth Institute here.

The post Banking on Digital Growth: Why You Need to Double Down on Content Now appeared first on iQuanti Digital Marketing Agency.

]]>
Financial Express: The Power of Precision Targeting for Start-ups and MSMEs http://www.brendonpayne.com/blog/financial-express-precision-targeting-for-start-ups-and-msmes/ Tue, 01 Sep 2020 07:26:33 +0000 http://www.brendonpayne.com/?p=7384 iQuanti’s Aditya Saxena writes in Financial Express Online about how precision targeting can help young companies acquire customers at a significantly lower cost per acquisition and…

The post Financial Express: The Power of Precision Targeting for Start-ups and MSMEs appeared first on iQuanti Digital Marketing Agency.

]]>
Precision targeting lets a company reach consumers at the very moment when they are most likely to be in need a product or service. “While precision targeting is valuable to many industries, it is especially useful for startups and young companies”, writes iQuanti’s Aditya Saxena, in Financial Express Online. “With precision targeting, startups and young companies can acquire customers at a significantly lower cost per acquisition”.?

Precision targeting is the application of customer insights and data to the process of building tailor-made customer segments. The more the brand understand their customers, the more effectively they can address their needs.

Precision targeting doesn’t replace a company’s primary selling strategy; it augments the main plan. Firms that specialize in precision targeting spend considerable resources in developing and maintaining robust data handling software. Such sophisticated software makes it possible to target the right consumer at the right time.

Using data, a firm can identify the kinds of products a consumer is likely to need. Such a firm that understands precision targeting, segments consumers based on life events. It can then precisely target consumers with advertisements for products. Precision targeting helps bring down the cost of acquisition by ensuring that the marketing dollars are spent where the mouth is i.e. to reach the prospects who are most likely to buy. Thus, it’s important to include precision targeting in a company’s marketing arsenal to ensure that the company can keep scaling profitably.

Read the full article, as it appears in Financial Express here.

The post Financial Express: The Power of Precision Targeting for Start-ups and MSMEs appeared first on iQuanti Digital Marketing Agency.

]]>
Google’s Q2 2020 Earnings Analysis: Performance Marketing Trends in Times of COVID-19 http://www.brendonpayne.com/blog/google-q2-2020-earnings-analysis-performance-marketing-trends-times-covid-19/ Sat, 15 Aug 2020 11:46:56 +0000 http://www.brendonpayne.com/?p=7311 iQuanti's Sreekant Lanka shares a performance marketer's perspective of Google's Q2 2020 results - the emerging advertising trends, new products/features, and a take on how the COVID-19 crisis has impacted the advertising business...

The post Google’s Q2 2020 Earnings Analysis: Performance Marketing Trends in Times of COVID-19 appeared first on iQuanti Digital Marketing Agency.

]]>

For Google parent company Alphabet Inc., Q2 2020 marked the first-ever revenue decline since going public. Revenues dipped (by 2% Y-O-Y), but still exceeded street expectations. As the COVID-19 crisis continues to pummel the advertising sector, Google has felt the impact even as the bulk of advertising spend across industries have been directed to digital, at the expense of broadcast and print media.

KEY TAKEAWAYS:

Alphabet announced its Q2 2020 results by the end of July 2020, reporting $38.3 billion in revenues in the quarter, down 2% Y-O-Y. For comparison, Alphabet had reported $41.16 billion in revenues in Q1 2020.

Here are the key takeaways for performance marketers:

  • As user trends show a clear shift to ‘online’, advertisers are slowly coming back but there is a clear ‘flight-to-safety’ behavior being observed.
  • There is an opportunity for performance marketers to be opportunistic and spend on areas that others have shied away from. Clearly the pandemic has affected a few sectors, who need to be careful based on their business drivers.
  • For e-commerce advertisers, it is a perfect time to invest in digital advertising; however, it is important to be aware of the competition in the ‘rising retail’ category.
  • YouTube performance continues to be valued, while YouTube brand advertising has taken a hit this quarter. Google Cloud (including GCP and G Suite) continues to drive revenues with a 43% Y-O-Y growth.
  • With products, Google’s focus has been on investing in and improving upon products that have a direct impact on the end-users in the current social and economic scenario. From an advertising perspective, the focus has been on Shopping this quarter.

 

At $29.9 billion, a little over 78% of Alphabet’s total quarterly revenues came from Google advertising, once again underscoring the company’s dependence on ad revenues, even in the current struggling global economic environment.

Google advertising made up 78% of Alphabet’s total revenues for Q2 2020.

Google advertising revenue - Q2 2020 - iQuanti digital marketing company

 

“We’re working to help people, businesses and communities in these uncertain times.
As people increasingly turn to online services, our platforms — from Cloud to Google Play
to YouTube — are helping our partners provide important services and support their businesses.
? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? – Sundar Pichai (CEO, Alphabet & Google)

Even as Google’s core search and ad revenues saw a Y-O-Y decline of 8%, sales from Google Cloud and YouTube saw commendable growth. The growth in revenues from Cloud and YouTube can be looked upon as a clear indicator of growing versatility in the company’s overall product line.

YouTube ad revenues grew 6%, to $3.8 billion from $3.6 billion a year ago, while Google Cloud sales was one of the brightest spots for Google, seeing a 43% YOY boost.

Here are the key performance marketing trends we see emerging:

 

Google’s CEO Sundar Pichai pointed out that “the shift to online has been profound, with people engaging a lot, doing newer things than they did before.”

Google saw early signs of stabilization as users returned to commercial activity online. This was true across most of advertising verticals and geographies; however, Google continues to remind performance marketers that the economic climate remains fragile.

The key areas of users’ interest in Search have been Healthcare, Shopping, Education, and local information for the SMBs.

In Q2 2020, Google also announced the ‘Google for India Digitization Fund’, making a major investment (of $10 billion over the next 5-7 years) to accelerate and participate in India’s emerging digital economy, enabling information in local languages, and applying technology & AI to sectors like health, education, and agriculture.

POTENTIAL IMPACT:
As we had pointed out in our Q1 Google Earnings analysis report, search marketers should be aware of and adapt to new user behaviors and needs and the opportunities that emerge based on understanding the newer search terms.

There is a strong opportunity for performance marketers to understand different user journeys and the depth for each based on experience and potential long-term implications.

 

2. EMERGING PRODUCT FEATURES & SERVICES

Google spoke at length about the various products and services specifically geared towards the shopping business and with an eye towards the coming Q4 2020 holiday season. This started with the Google Shopping search results being opened up to unpaid, organic listings last quarter and continues with new product features introduced this quarter.

Read more in our blog post on Google’s Organic Shopping Update here.

  • Google has Integrated with third-party providers (PayPal & Shopify), making it easier for the sellers to choose their payment options.
  • As more and more businesses are shifting to online to offset physical store closures, new visual features for retailers like Smart Shopping Campaigns, high-quality images, and YouTube videos are offering more ways for advertisers to reach online shoppers.
  • Smaller and local advertisers are using Smart campaigns to reach new online audiences and using Promoted Pins on Google Maps to let customers know that their businesses are open.
  • Google has created a new feature called the ‘Rising Retail Categories’ tool, which exposes fast-growing product searches and helps businesses understand what people are searching for during the pandemic.

POTENTIAL IMPACT:
Google sees value in continuously investing in understanding what its users are searching for and engaging with online and turning over this value to the merchants – thus improving the shopping experience for both search users and the merchants. This is an area where Google will continue to focus on.

 

With the COVID-19 pandemic slowing down economic growth, advertisers continued to pull back spending during the quarter. Google had ended March at a mid-teens percentage decline in Y-O-Y growth, as reported in our last quarterly report. In Q2 2020, Google saw a gradual return in user search activity to more commercial topics, which is heartening.

  • The decline in Search revenues has put significant pressure on Google’s profitability, which was further impacted by its ongoing investments for long-term growth.
  • The increase in user activity has led to an increase in spending by advertisers, which resulted in a gradual improvement in Y-O-Y revenue trends in the second quarter leading to a flat quarter from a revenue growth perspective.
  • Ruth Porat (CFO, Alphabet & Google) cautioned that it is hard to gauge whether those trends will continue given the “obvious uncertainty of the global macro environment.”

Google advertising revenue growth - Q2 2020 - iQuanti digital marketing company

POTENTIAL IMPACT:
For verticals that have been doing well, the move to online is an important opportunity for the performance teams to cash in. As Google states, the query trend driven by macro-economic trends is what performance marketers should be watching out for.

For an in-depth analysis of COVID-19’s impact on Banking and Financial Services in the US, click here.

 

4. YOUTUBE

YouTube has proved to be a powerful information dissemination engine in response to COVID-19 queries in over 90 countries. Timely, user need-focused features/services like Camp YouTube (a virtual summer camp for kids) and YouTube Premium Music have led to strong subscription growth and the platform has garnered strong engagement and watch-time over the quarter.

YouTube advertising revenues in Q2 2020 were $3.8 billion, up 6% Y-O-Y. However, similar to Q1 2020, monetization was driven primarily through direct response but offset by a continued decline in brand advertising, which then moderated in June/July timeframe, which is encouraging for performance marketers.

YouTube TV and Subs is seen as an opportunity to get more scale, with new channels being added to the emerging product. This product competes directly with the TV in the US advertising market, which is a new area for Google. Google has been growing revenues not only from cord-cutters but also from the music industry, which has been strong in the past year.

POTENTIAL IMPACT:
YouTube continues to be a strong player for performance marketers. YouTube direct response continues its strong growth and with a focus on performance, this is an area of opportunity, like we mentioned in our last
report.

Also, YouTube TV is a promising opportunity that can link the performance strength of YouTube with the scale of television and is an area that marketers must watch closely.

THE FINAL WORD

The Q2 2020 earnings call drew attention to Google’s four key areas of focus for 2020:

  • Creating the most helpful products for everyone
  • Providing the most trusted experiences for users
  • Executing at scale, and
  • Creating sustainable value.

As Google, and performance marketing teams the world over, are navigating economic slowdowns and uncertain times, Google has reiterated its commitment to continuing on the path to investing in and growing new businesses, and taking all necessary steps to build long-term value with these opportunities.

Alphabet has expressed confidence in their business while acknowledging that it is “premature to gauge the durability of recent trends” due to the global macro environment, given the strong correlation between macro-economic performance and ad spends.

Monetization metrics for Google are clearly being skipped in the earnings report over the last three quarters. Given the move towards Automation and Declining CPCs that we have been seeing, our team is working on a deep-dive analysis to understand these metrics better.

We would continue to observe the space closely and bring you the latest performance marketing trends as we navigate these uncertain times.

Have questions? Reach out to our Digital Solutions team today to start a conversation!

The post Google’s Q2 2020 Earnings Analysis: Performance Marketing Trends in Times of COVID-19 appeared first on iQuanti Digital Marketing Agency.

]]>
Responding to COVID-19: Evolving Deposits Search Trends http://www.brendonpayne.com/blog/responding-to-covid-19-evolving-deposits-search-trends/ Wed, 22 Jul 2020 14:43:18 +0000 http://www.brendonpayne.com/?p=7509 iQuanti experts delve into the latest evolving search trends in the Deposits space in the US market over the past 6-8 weeks and bank marketers need to know about how this may impact their business.

The post Responding to COVID-19: Evolving Deposits Search Trends appeared first on iQuanti Digital Marketing Agency.

]]>

Insights to Help Bank Marketers Understand & Respond to the Changing Customer Needs in the US

At iQuanti, we have been constantly monitoring the changes in user’s search demand to help bank marketers understand evolving consumer priorities and adapting their marketing strategies to responding effectively and in an agile manner.

In our previous report, we had looked at an in-depth analysis of the rapid changes we have seen in the search trends for lending and loan needs over the past 6-8 weeks.

This report takes a closer, detailed look at how the search trends in the Deposits space have been changing – across checking accounts, savings accounts, Certificate of Deposits and MMAs.

THINK PIECE: Shifting Deposits Search Trends


At a Glance:

This report is a part of iQuanti’s research series: “Responding to COVID-19: Tactics for Financial Marketers”. This report focuses on the current DEPOSITS search trends in the banking sector in US and provides:

  • Insights on shifting customer behavior trends in deposits.
  • Tactics that bank marketers can implement to ensure marketing effectiveness during these uncertain times.

DOWNLOAD NOW!

Some of our key findings from the report:

  • We are seeing a hike in checking account search trends, though most of the interest is IRS linking related. When next stimulus packages get announced, we might see similar trends. Banks need to distinguish between actual rise in interest for product vs. customers looking to link their bank accounts with IRS.
  • With the personal savings rate at an all-time high, we are seeing a higher demand for savings accounts, despite the low interest rates. However, the drop in interest rates for Certificate of Deposits had a more dire impact on its demand.
  • During these volatile times, investors are increasing their cash position, and much of these cash positions find their way to the safety of FDIC-backed Money Market Accounts.

This report reflects our perspective as of early-July 2020.

The post Responding to COVID-19: Evolving Deposits Search Trends appeared first on iQuanti Digital Marketing Agency.

]]>
5 Ways to Leverage Social Media Marketing in the Age of COVID-19 http://www.brendonpayne.com/blog/ways-to-leverage-social-media-marketing-in-the-age-of-covid-19/ Tue, 30 Jun 2020 15:36:29 +0000 http://www.brendonpayne.com/?p=7517 iQuanti’s in-house social guru, Byron J. Todman shares thoughts on how the pandemic and economic crisis calls for brands to develop sensitive and efficient social media strategies to connect with their customers and build trust…

The post 5 Ways to Leverage Social Media Marketing in the Age of COVID-19 appeared first on iQuanti Digital Marketing Agency.

]]>
With the breakout of COVID-19 and the rise of remote work, social distancing, and shelter-in-place policies, people are increasingly relegated to spending time indoors, affecting the viability of businesses that rely on foot traffic and person-to-person interactions (retail and hospitality certainly, but even banking and financial services).

In the wake of this tumult, many bank advertisers have taken to social media to keep their businesses afloat and their consumers engaged, offering digital options ranging from virtual workout classes to webinars as alternative content.

To their benefit, the costs to reach users has decreased substantially as well, caused by two factors.

  • Some advertisers are forced to pull marketing spend away from social media completely, reducing the competition for impressions that drives up CPMs. For companies that are able to maintain a presence, it is a ripe time to capitalize on the?CPM reduction seen in excess of 57% from the 7-month high experienced in November 2019.
  • At the same time, users are spending substantially more time online and on social media;?according to a study from Kantar social media engagement has increased 61% over normal usage rates, meaning there are more opportunities to reach and engage users than before.

With these factors in mind, below are five ways companies, especially banking and financial services organizations, can leverage social media to relay their business messages, engage with their followers, answer their customers’ burning questions and concerns, and even promote philanthropy.

  1. It Starts with Social Listening
  2. Adapting Messaging for Time Sensitivity
  3. Increasing Accessibility with Video
  4. Direct Outreach with Interactive Posts
  5. Acknowledging & Encouraging Good Community Efforts

?1. It Starts with Social Listening

Social listening has long been adopted by savvy marketers as a way to keep tabs on the conversation surrounding their product, their brand, and their competitors. What is most often a tactic to gauge consumer sentiment in a more siloed capacity, has been expanded to consider topics outside this limited purview.

However, it is not enough to simply boot up a query for “coronavirus” as a whole. Twitter recently reported that a new tweet about COVID-19 is sent every 45 milliseconds and #coronavirus is the second most used hashtag of 2020; you will spend a large chunk of your time weeding out unnecessary and irrelevant discourse.

The best way to narrow down this data is to query COVID-19 and related terms (i.e. pandemic, coronavirus, etc.) alongside terms that are business relevant (vertical, product, brand name, etc.). This will allow businesses to better place themselves and their value amidst the ongoing discussion and identify topics in their milieu.

As an added step, businesses will have to set up a system of actively listening to the ebbs and flows of the conversation. Beyond categorizing whether a sentiment is positive, negative, or neutral, companies using social listening will need to track the specific trends and themes within the conversation at any given interval. Already, the sentiments expressed about COVID-19 have changed numerous times from defining the illness back in December 2019, to tracking its spread internationally as the first case arrived in the U.S. in January 2020, to its impact on scheduled events in the wake of the Coachella postponement, to the disbursement of stimulus payments, with many permutations in between.

Monitoring in this way will allow businesses to produce timely, relevant, and specific content that is in lockstep with consumers’ discussions.

Read iQuanti’s insights on “Responding to COVID-19: Social Listening Strategies for Financial Marketers” here.

2. Adapting Messaging for Time Sensitivity

With the news cycle as it is today, it is impossible to escape coverage of COVID-19. In fact, it is hard to remember what we even talked about before the pandemic took hold.

Right after “social distancing”, it is the word on everyone’s mind and everyone’s lips.

As customers continue about normal processes like checking social media, accessing their bank accounts, and so on, the pandemic and ‘COVID-19’ is always in the back of their minds. Keeping this in mind, brands have been forced to adapt their messaging output to acknowledge the crisis at hand and frame their product or offering in the context of the real world. One company doing this well is Marcus by Goldman Sachs.

MARCUS Goldman Sachs - Example

Using language like “we can offer help” and “we’re here to support you”, positions the company as an aid in times of crisis. Marcus has successfully pre-empted customer questions around how their bank-of-choice is managing affected customers by taking to social media with their response strategy.

3. Increasing Accessibility with Video

With the increased time spent engaging on social media platforms, users are primed to spend more time-consuming video content to pass the time.

Looking at live video on Facebook, for example, the platform has seen an?increase in usership of 50% since February. Companies are taking note by investing in their own video content production to engender audiences to tune in.

One such avenue is the live video.

This format allows companies to create an atmosphere of availability and authenticity by placing their experts at the forefront to discuss topics ranging from gaining loan approvals for small businesses to strategies to protect retirement savings.

US Bank - Example

The above post from the U.S. Bank is a great example to see social employed in exactly this capacity. In their first-ever use of Facebook Live, they invited Digital Banker, Joe Guy, to educate consumers on the hows and whys of digital banking.

Integral to this format is the ability to receive real-time questions and provide real-time answers. At the outset of the video, U.S. Bank invited viewers to submit questions to be answered through the duration of the engagement and indicated that any questions that warrant it, will receive longer form answers, possibly in a similar format.

4. Direct Outreach with Interactive Posts

Today, brands are using social media to do more proactive outreach than ever before. They are activating on their social followings to understand the issues their customers care about during this time and responding in kind. Studies show that 80% of customers expect companies?to respond to their social media posts.

Of these customers, 50% say they would stop doing business with a company that does not respond to a negative post.

Businesses understand the value of public social media profiles as a direct connection to their customers, but they also have to understand the inherent responsibility of availability that comes with that direct connection.

Particularly in uncertain times, it is important that companies show they are open, concerned, and listening.

Chase Bank - Example

As seen with Chase, there is an action taken beyond simply acknowledging the crisis at large. Through social channels, they are able to go a step further and directly empower their customers to surface the issues that are most pressing to them in exchange for sound, expert advice.

With the economic downturn and looming uncertainty businesses should be investing their time in robust retention and engagement strategies, proving out their ongoing value and making their audience feel heard.

5. Acknowledging & Encouraging Good Community Efforts

Now more than ever, consumers are seeking out ways to get involved and engaged with COVID-19 relief efforts. The pandemic has engendered an increase in charitable giving and time spent contributing to philanthropy.

At a purely financial level, 25% of donors?have indicated they plan to increase their donations. Brands are following suit, leveraging their considerable social media followings (and bank accounts) to amplify the messages of local, state, and national organizations working to provide relief.

Bank of America - Example

The synergy and communication between Bank of America and Golden Harvest Food Bank partnership are exemplified here. GHFB leads by promoting the work BoA has already done in the association, taking the onus off of the brand to self-promote at the risk of inauthenticity or self-aggrandizement. The work of the national brand’s social media then is to help GHFB reach resonance with audiences unfamiliar with the organization and make it easy for the newly engaged to contribute to the work. In this virtuous cycle, BoA fulfills the role of an influencer—raising brand awareness and visibility through the channels where they know their audience is likely to respond.

At the end of the day, brands and businesses do not want to appear to be capitalizing on the situation. Any attempt to do so will be immediately snuffed out by consumers. However, through thoughtful messaging, strategic customer-centric initiatives, and philanthropic endeavors, these same companies can show their empathy and improve customer affinity and retention.

Have you found this article useful? Would you like to add thoughts and strategies to this list? Have questions??Write to our Social Media & Paid Solutions team today.

The post 5 Ways to Leverage Social Media Marketing in the Age of COVID-19 appeared first on iQuanti Digital Marketing Agency.

]]>
Responding to COVID-19: Shifting Lending Search Trends http://www.brendonpayne.com/blog/responding-covid-19-shifting-lending-search-trends/ Mon, 15 Jun 2020 08:13:01 +0000 http://www.brendonpayne.com/?p=7496 iQuanti’s experts present insights into the evolving lending search trends in the US market over the past 6-8 weeks and how banking and financial services marketers need to know about how this may…

The post Responding to COVID-19: Shifting Lending Search Trends appeared first on iQuanti Digital Marketing Agency.

]]>

Insights to Help Financial Marketers Understand & Respond to the Changing Customer Needs in the US

iQuanti’s digital experts have been continuously monitoring the changes in search demand to understand evolving consumer priorities. Understanding changing customer needs is the first step towards adapting bank marketing strategies and responding effectively (and in a timely manner) to those needs.

In our previous report, we had looked at an in-depth analysis of the rapid changes we have seen in the search trends for Credit Cards over the past 6-8 weeks.

THINK PIECE: Shifting Lending Search Trends


At a Glance:

This report is a part of iQuanti’s research series: “Responding to COVID-19: Tactics for Financial Marketers”. This report focuses on the current Lending search trends in the banking sector in US and provides:

  • Insights on shifting customer behavior trends in LENDING.
  • Tactics that bank marketers can implement to ensure marketing effectiveness during these uncertain times.

DOWNLOAD NOW!

Some of our key findings from the report:

This report takes a closer, detailed look at how the lending search trends have been changing – across loan needs, personal loans, student loans, business loans and mortgage.

  1. With the uncertainty around the pandemic, new stimulus packages / relief programs by the government, and overall dynamic rate environment, the current environment is very volatile. This is driving the search behavior with consumers searching for stimulus packages for different loans, as well as inquiring about the rates for different lending products.
  2. With people’s behavior shifting from spending to saving, and the stimulus checks providing some relief, the need for borrowing has not increased sharply during the pandemic. However, we are beginning to see a slight uptick in May.
  3. Overall, the pandemic has not massively shifted any of the markets yet. The college enrollments remain stable right now. The home buying demand is also coming back to normal levels after a brief slump. Demand for home improvement has been trending up. However, the rising unemployment and uncertainty around the US economy could have a significant and sustained impact on consumers’ financial needs and behaviors in the coming months.
  4. Personal Loans
    After a temporary spike in March due to ‘rates’ related searches, the search demand for personal loans has been lower than pre-COVID-19 levels. This is due to a lower demand for debt consolidation. However, we are beginning to see an uptick from the beginning of May 2020.
  5. Student Loans
    There was a big spike in ‘stimulus’, ‘rates’ and ‘refinance’ related searches in March; the demand has gone back to pre-COVID-19 levels since then. There wasn’t a corresponding spike for most of the lender searches in March.
  6. Business Loans
    Business loans demand saw some huge spikes in March 2020 around the CARES Act bill. The demand continues to be significantly higher than pre-COVID-19 levels as the business are struggling with cash flows. Business owners are using new terms in their searches – ‘coronavirus business loans’, ‘covid business loans’, ‘cares act business loans’, ‘ppp business loans’, etc.
  7. Mortgage
  • We are seeing two spikes in March across most mortgage categories – one driven by historic low rates and the other driven by the Fed announcement of slashing rates.
  • Home purchase demand is rising again after a slight slump in March and April.
  • ‘Refinance’ related searches remain high in the low rate environment. ‘Cash-out refinance’ demand has been rising in the past few weeks.
  • The demand for home equity loan and second mortgage keywords is also seeing a rise over the past few weeks, in-line with the increasing demand for ‘home improvement’, as the lockdown eases.

This report reflects our perspective as of early-June 2020.

The post Responding to COVID-19: Shifting Lending Search Trends appeared first on iQuanti Digital Marketing Agency.

]]>
The Financial Brand: COVID Lessons – As America Reopens, Banking Needs to Rethink SEO http://www.brendonpayne.com/blog/the-financial-brand-covid-lessons-as-america-reopens-banking-needs-to-rethink-seo/ Thu, 04 Jun 2020 05:14:00 +0000 http://www.brendonpayne.com/?p=7261 iQuanti's Michael Bertini talks in The Financial Brand about how banks and financial services enterprises should shift SEO tactics in response to the impact of COVID-19 on user behaviors & needs to stay...

The post The Financial Brand: COVID Lessons – As America Reopens, Banking Needs to Rethink SEO appeared first on iQuanti Digital Marketing Agency.

]]>
As the country reopens and moves away from the lockdown mentality, financial services enterprises in the US need to understand customers’ evolving needs and concerns and steer away from content geared towards the hard sell of products and services. Both from a marketing and user experience perspective, it is critical for SEOs to understand how COVID-19 has reshaped how people search, spend, and live.

iQuanti’s Michael Bertini (Sr. Director, Search Strategy) shares his insights on the latest trends observed:

1. As Search Behavior Evolves, So Must SEO Tactics

We’ve seen an 8%-9% decline in search traffic in financial services, within the field of banks and credit unions, due to the coronavirus. There has been a shift from desire-based purchases to essential purchases. Your SEO content and outreach need to demonstrate your understanding of these changes, not fight against them.

2. Don’t Stint on Any Marketing Channel

With social media and content consumption on the rise, this is not a moment to pull back from any specific marketing channel – be it favoring organic channels or cutting social for SEO. Social and video engagement has gone up dramatically throughout the pandemic – financial services organizations should invest in creating impactful rich-media assets.

The focus should be on finding new ways to connect with people and move forward with leads.

3. Content is Being Consumed Faster Than Ever

Consumers stuck at home have been living on social media feeds, news sources, and their favorite websites, and that’s where you need to be if you want to be seen or even considered in the purchase journey. Use Google Trends searches as jumping-off points for lifestyle content that relate well to your target audience and which tie strategically back to your products.

Your content needs to be supported by social, paid campaigns, display campaigns, and, most importantly, digital PR.

4. Anticipate Changes in What Consumers Need, In-Branch and Online

It is vital to keep all your online information as current as possible during this constantly changing situation. For example, if your local branch hours have changed, that needs to be updated on your Google My Business page.

“’New Normal’ isn’t just a cliché”, says Michael, “The impact of COVID-19 and quarantining on consumer choices can hardly be overstated, and these social changes and evolving consumer needs should be thoughtfully integrated into any competitive marketing strategy.

Read the full article, as it appears in The Financial Brand, here.

The post The Financial Brand: COVID Lessons – As America Reopens, Banking Needs to Rethink SEO appeared first on iQuanti Digital Marketing Agency.

]]>
MoneyControl: Rise of Digital-Only Financial Products and its Implications for Marketers http://www.brendonpayne.com/blog/moneycontrol-rise-digital-financial-products-implications-marketers/ Tue, 02 Jun 2020 07:26:56 +0000 http://www.brendonpayne.com/?p=7265 iQuanti’s Aditya Saxena talks about how the strength of available real-time data becomes a great enabler in driving value for both customers and marketers via digital-only financial products and platforms.

The post MoneyControl: Rise of Digital-Only Financial Products and its Implications for Marketers appeared first on iQuanti Digital Marketing Agency.

]]>
The advent of digital neo banks, insurtech, and mobile-only financial services have made a seismic change in the financial sector across the world. Digital banks are reaching out to their target audience through social media and content channels. They are connecting to millennials via influencers and endorsements, and are speaking in the language millennials understand.

Writing for MoneyControl, iQuanti’s Aditya Saxena (SVP, APAC) states, “Data is a crucial value driver. Digital-only financial products and platforms thrive on real-time availability of data. The strength of available data becomes a great enabler in driving value for both customers and marketers.

Marketers can target the digital native prospects that constitute the primary target group via

  • Personalized messages and offers based on historic demand signals on digital channels
  • Cross-selling and localized offers for existing clients
  • Real-time investment recommendations and spending alerts etc.

All these measures lead to a higher degree of customer engagement and loyalty.

In the absence of physical branch experience, marketers can leverage site/app analytics data to continually enhance the customer experience. With right measurement techniques, well-defined KPIs, and seamless UX across devices, marketers can bring success to the digital finance sector as well.

According to a study by McKinsey Global Institute, digital accounts are 90% cheaper than conventional accounts. Riding on increased mobile and internet penetration, digital-only banks and financial products can ensure financial inclusion while onboarding lower-income customers in emerging economies like India.

The burgeoning ecosystem of digital-only players will, on the one hand, bring greater financial inclusion for customers and also increase competition in an already competitive market. Marketers need to realize this as an opportunity to fine-tune the online messaging of their core product offerings and advertise in a multi-layered targeted approach depending on demography, device and predicted psychography, to co-create value for both businesses and customers.

Read the complete article, as it appears on MoneyControl, here.

The post MoneyControl: Rise of Digital-Only Financial Products and its Implications for Marketers appeared first on iQuanti Digital Marketing Agency.

]]>
Q1 2020 Earnings: Top Performance Marketing Takeaways for Facebook, Twitter & LinkedIn http://www.brendonpayne.com/blog/q1-2020-earnings-takeaways-facebook-twitter-linkedin/ Mon, 01 Jun 2020 11:51:56 +0000 http://www.brendonpayne.com/?p=7236 iQuanti's Byron Todman takes a look at Q1 2020 results of major social media platforms from a performance marketer's perspective - focusing on surge in usage, product innovations, and the increase in ad spends...

The post Q1 2020 Earnings: Top Performance Marketing Takeaways for Facebook, Twitter & LinkedIn appeared first on iQuanti Digital Marketing Agency.

]]>

It is an interesting time to be a social media marketer. What started as a fruitful and promising year at the outset of January turned sour by March, likely permanently.

However, despite the advent of COVID-19, advertising revenue on social media in Q1 continued to trend upwards Y-O-Y. This is most likely due to the late-quarter onset of the pandemic, the effects of which will be more seen in Q2 earnings results. Below, we dive into the Q1 2020 earnings of Facebook, LinkedIn, and Twitter, with a focus on the coming attractions for advertisers on the platforms, and what marketers can take from platform developments in the age of COVID-19 crisis.

Q1 2020 EARNINGS: A LOOK AT THE KEY NUMBERS

All the major social players continued to present revenue growth in Q1 2020 when compared to Q1 2019, despite late-quarter factors. It is yet to be determined how this will change for Q2 2020 earnings.

FACEBOOK:
Q1 total ad revenue from the Facebook family totaled $17.7 billion, an increase of 18% or 19% on a constant currency basis. This increase in ad revenue coincided with an increase by 11% in daily active users to 1.73 billion. Monthly active users increased by 10% year over year.

TWITTER:
Twitter’s ad revenue growth was considerably smaller, showing only a 3% increase since 2019. However, the users growth on the platform was substantial—monetizable daily active users increased by 24%.

LINKEDIN:
LinkedIn revenue increased by 21%? on a constant currency basis. LinkedIn now also boasts a record of 690 million professionals on the platform.

POTENTIAL IMPACT:

Over the years, the user-strength of social media has continued to grow each year, presenting more opportunities for savvy brands and businesses to reach and engage their target audiences.

However, with COVID-19 impacting consumer spending in adverse ways, marketers will likely need to pivot their strategies in the interim, turning traditionally acquisition- and direct- response-focused initiatives into retention and engagement plays.

Focusing on sound content strategies that demonstrate added value even beyond the end transaction should prove fruitful in keeping your brand top of mind when an economical correction takes place.

SURGE IN TIME SPENT & ENGAGEMENT

Social media usage between 2019 and 2020 is displaying a near 10% increase in time spent. Naturally, with the increase in downtime provided by COVID-19 and stay-at-home orders, users are showing an increased propensity to spend time on their social networks of choice.

Users are leveraging social media to stay abreast of information, keep virtually connected with family and friends, and fill the laytime by spending more hours immersed in content consumption.

FACEBOOK:
Looking at the Facebook suite of apps, some regions are recording as much as a 70% increase in time spent. The increased engagement is manifesting first in communication formats, with WhatsApp and Messenger seeing a 2x increase in voice and video calls, and the message volume increasing 50%. Live video is also seeing a significant surge in users, growing more important particularly during the initial few weeks of COVID-19. According to Facebook, more than 800 million users are tuning in to live workouts, concerts, and other events on the platform on a daily basis.

TWITTER:
Twitter presents a similar story. Twitter’s chief focus for advertisers has been making campaign construction as simple as possible and presenting clear cut areas to which to attribute a campaign’s success or failure. The platform’s timely work on ad format resonance and messaging relevance is paying off, reporting ad engagements in the form of click-through rates up 25% Y-O-Y.

LINKEDIN:
LinkedIn has also reported record levels of user engagement. The platform, whose engagement market share is routinely a fraction of that of Facebook and Twitter, saw a 50% increase in content consumption between March and February, netting 4 million hours of content watched. This, along with a 158% increase in streams of LinkedIn Live, show that the platform is benefitting from heightened time spent online.

POTENTIAL IMPACT:

An increase in overall time spent with social media presents multiple new opportunities for businesses to reach users. However, this also presents an opportunity to over-index on your exposure and inundate users with your brand or product.

With ad costs trending lower—?Facebook CPMs fell by as much as 50% in March —it is also less expensive than ever to deliver your message to users.

Marketers should be reassessing their campaign CPMs, reach, and frequency, making the requisite budget changes to ensure they are not contributing to creative fatigue and continually surprising and delighting their audience.

Marketers should also employ social listening strategies and focus on actively?mining social data for rich, actionable insights. Click here to download iQuanti’s Thinkpiece on?developing an impactful and real-time social listening plan in times of the COVID-19 crisis.

PRODUCT INNOVATIONS

Q1 2020 also presented some avenues for social media titans to action new product developments, both big and small.

FACEBOOK:
On Facebook’s part, the chief focus remained on enhancing the video experience. In Q1 2020, the social giant announced a series of product developments improving the use of video calling, video rooms, and live video.

TWITTER:
Twitter is finally joining the trend of ephemeral content and the recently introduced Fleets is its answer to Snapchat and Instagram Stories. Fleets are user uploaded pieces of content that disappear within 24 hours, allowing for a real-time, unfiltered view of a creator’s thoughts. As was the case with Instagram stories, we should expect user engagement with Fleets to prove richer and more meaningful. Twitter is creating an environment for users to speak directly with their most ardent followers.

LINKEDIN:
LinkedIn has enhanced the 1:1 user experience in its signature in-mail ad feature. With “conversation ads”, marketers are able to produce a kind of ‘choose-your-own-adventure’ automated conversation path, further personalizing the experience of interacting with users through this ad format.

POTENTIAL IMPACT:

While both Facebook and Instagram’s platform advancements may speak more directly to the user’s experience, there are some learnings to be gleaned from the renewed focus on these specific enhancements.

Video is not going anywhere. With more users seeking immersive and rich content, both platforms are seeing an opportunity to invest in optimizing video adoption. Marketers can take a cue from this and re-evaluate the types of content they are producing and promoting. Lean into authenticity and spontaneity.

Test rich-media of varying lengths for different goals and audiences and take advantage of the algorithm’s prioritization of video content in feeds.

FUTURE FOCUS

With the global economic climate as it is, it is increasingly difficult to make a final sale or drive a conversion, particularly from users who are otherwise uninitiated. For many, social media advertising presented an easy and scalable way to attract new customers and grow their business.

FACEBOOK:
Small businesses rely heavily on Facebook advertising to reach and convert users, as it has struck the best balance between encouraging private discussion (i.e. interaction with family and friends) and brand conversion. As such, Facebook has presented plans to continue supporting small businesses during this time. In a recent development, the platform has partnered with JioMart, a small business initiative aimed at connecting shops in India with WhatsApp to create a user-forward digital shopping experience. Facebook has also launched a Business Resource Hub, providing virtual training sessions and information to empower business owners to use the network to increase online sales.

TWITTER:
For users on Twitter, the primary use case of the platform has historically been to stay informed of news events and join ongoing discussions; not to discover and purchase products. Twitter, for its part, recognizes its challenges in being a substantial direct response enabler. With advertising spend projected to decrease from Q2 onwards, its business focus is on creating ad units that inspire conversion and increasing their addressable market for ad dollars that are spent on DR tactics versus branding or engagement.

POTENTIAL IMPACT:

It is important to make commerce easy. The first step in doing so is to create a digital storefront to complement the physical storefront. Setting up an online presence on relevant social channels separate from your e-commerce site is crucial in placing yourselves where users can find and access you easily.

Keeping that digital storefront flush with impactful content and brand messaging will serve to improve customer affinity and drive conversions down the funnel. Businesses will also need to make use of native tools associated with selling on social. These include developing a product feed for organic and paid product ads and leveraging this feed in rich media formats such as collection ads and video. Reduce the friction from inspiration to conversion by making product discovery simple.

THE FINAL WORD

With COVID-19 impacting our lives and businesses in unprecedented ways, social media continues to be a great democratizer for marketers who want to speak directly to consumers. For brands able to sustain a strong presence online, they will be met with decreased costs to advertise as inventory opens up and users are online at unforeseen levels.

We will continue to observe this space and bring you performance marketing insights.

Have questions? Reach out to our Digital Solutions team today to start a conversation!

The post Q1 2020 Earnings: Top Performance Marketing Takeaways for Facebook, Twitter & LinkedIn appeared first on iQuanti Digital Marketing Agency.

]]>
Image SEO: 7 Tips for Image Optimization for Search Engines http://www.brendonpayne.com/blog/7-tips-image-optimization-seo/ Thu, 28 May 2020 09:30:42 +0000 http://www.brendonpayne.com/?p=7541 iQuanti’s SEO experts share 7 key tips for image optimization that helps SEO marketers ensure that search engines and users find images easily while adding relevance to images on a page…

The post Image SEO: 7 Tips for Image Optimization for Search Engines appeared first on iQuanti Digital Marketing Agency.

]]>

One of the key aspects of SEO is image optimization. A thorough SEO plan should include curating images that are relevant to your topic as well as which resonate with your target audience.

A Moz study showed that image searches account for 26.79% of all searches in the U.S.

Even Google acknowledges the centrality of images in SEO and it has spelled out helpful tips and best practices for image publishing.

Why do SEO marketers need image optimization?

Image optimization for SEO improves user experience, speed ups page load times, and bolsters your search engine ranking.?If you are creating content or uploading images to your site without the necessary image optimization, you’re wasting a key SEO asset and an opportunity to leverage keyword optimization of your content.

Here are our top 7 SEO image optimization tips:

  1. Customize titles, captions, filenames, geo-location, and text for images
  2. Add descriptive Alt text
  3. Have a good balance between image quality and size
  4. Include images in the Page Structured Data
  5. Add images to your XML sitemaps
  6. Use relevant and original images
  7. Make images mobile-friendly.

Let’s look at these in some detail:

1. Customize titles, captions, filenames, geo-location, and text for images

The first step of image SEO is creating keyword rich and descriptive titles, captions, filenames, geo-location, and text for your images.

The names you use in your image file alerts search engine crawlers about your images’ subject matter.?File names typically look like “IMG_663027”. Maintaining this default name does not help Google understand your image.

Customizing this text to more a relevant name helps the search engines to make sense of your image, and this reinforces its SEO value. Let’s look at an example to help understand this better.

Image file names should describe the image in detail to reinforce its SEO value.

For instance, renaming the above image “person-holding-phone-and-credit-card” will enable search engines and users who can’t view it to decipher the image.

Pro-tip:

In addition to naming the image with the inclusion of relevant keywords, the file name should have ‘hyphens’ as separators instead of “spaces, underscores” as separators. Hyphens allow crawlers to identify each word in the file name as a unique word.
For example: If the file name of the image above is “Person holding phone and credit card” (separated by spaces) or “Person_holding_phone_and_credit_card” (separated by underscores), the crawler reads the file name as “Personholdingcreditcard”

Elements of Image Optimization

The elements of image optimization along with their tags are included below:

Essential elements for image optimization

Click here to download and print the above table on Elements of Image Optimization SEO.

2. Add descriptive Alt text

Alternative text describes your image to users who can’t view the image. Creating descriptive alt text makes it possible for the blind, and those who work with the physically challenged to use the images.

Filling alt text accurately also helps web crawlers and users to digest and understand your content.

When choosing alt text, focus on creating useful, information-rich content with the appropriate use of keywords mapped to the intent of the page.

Pro-tip:

Alt-texts are about helping users and web crawlers understand your image easily and better. Avoid keyword stuffing in alt attributes as it results in poor user experience and negatively impacts your domain.

Best practices for including alt attributes:

Image alt attributes are included to give a clear idea of the image and its relevance to the content.

Bad:

Missing alt text: <img src=”/content/dam/amex/us/foreign-exchange/articles/images/cargo-insurance-to-protect-against-losses-when-shipping-internationally.jpg”/>

Bad:

Keyword Stuffing:? <img src=”/content/dam/amex/us/foreign-exchange/articles/images/cargo-insurance-to-protect-against-losses-when-shipping-internationally.jpg”/> alt=”cargo insurance for businesses, business insurance for cargo safety of cargo”/>

Better:

<img src=”/content/dam/amex/us/foreign-exchange/articles/images/cargo-insurance-to-protect-against-losses-when-shipping-internationally.jpg”/> alt=”cargo insurance”/>

Recommended best approach:

<img class=”imgDimes” src=”/content/dam/amex/us/foreign-exchange/articles/images/cargo-insurance-to-protect-against-losses-when-shipping-internationally.jpg” alt=”Businesses may wish to understand how cargo insurance can help manage import-export risk and protect against losses if goods are damaged, lost, or stolen.” title=”How Cargo Insurance Can Manage International Shipping Risks”>

3. Have a good balance between image quality and size

Increasing your page speed is a key aspect of SEO optimization. A 2011 study revealed that a seemingly short three-second delay leads to users abandoning the page. Besides, Amazon has determined that even a second of delay costs them leading to losses of sales amounting to $1.6 billion annually.

You can maximize your page load times by scaling down your imagery to the smallest size you possibly can while maintaining the optimum image quality. Tools like Adobe photoshop, JPEGmini, ImageOptim, and PunyPNG can help you compress images and remove frivolous stuff.

Read our article on Page Speed Optimization: Significance & Best Practices here

Moreover, tools like Google’s PageSpeed Insights, Chrome’s Developer Console, Firefox’s Web Console, and Internet Explorer’s Tools console can help you zero in on unoptimized images and assets that are slowing your page speed.

4. Include images in Page Structured Data

When you include images in the structured data of a given page, Google can display your images as rich results. Rich imagery comes with a badge that shows users that your website’s content is relevant.

Rich results thus highlight your expertise and help you drive clicks and traffic.

In the example below, the highlighted code in yellow shows a structured data markup for the image on the webpage.

Adding structured data for images increases the chances of the images being featured in search engine rich snippet results for relevant keywords.

Schema Code Example (highlighted text shows image elements)

<script type=”application/ld+json”> {“@context”:”https://schema.org”,”@type”:”WebPage”,”name”:”7 Best Ways to Help Build Your Credit”,”url”:”https://www.americanexpress.com/en-us/credit-cards/credit-intel/ways-to-build-credit/”,”description”:”Learn about the different ways to build your credit, like the benefits of removing late payments, managing credit utilization, and having a clean credit report.”,”image”:”https://www.americanexpress.com/content/dam/amex/us/credit-cards/features-benefits/content-hub/images/credit-articles/ways-to-build-credit.jpg”,”keywords”:”Best ways to build credit”} </script>.”,”image”:”https://www.americanexpress.com/content/dam/amex/us/credit-cards/features-benefits/content-hub/images/credit-articles/ways-to-build-credit.jpg”,”keywords”:”Best ways to build credit”} </script>

5. Add images to your XML sitemaps

Adding your images to a sitemap increases the possibility of search engine crawlers finding and listing your images which leads to more traffic.

Including image site maps help search engines discover images and allows you to indicate images on your site that you want them to crawl and index.

Image from google support?indicating?how to add images to a sitemap.

6. Use relevant and original images

You should strive to use relevant and original pictures instead of generic stock photos. Your website should host the pictures of your real team instead of random stock photo models.

Your images should also match your subject. An image should serve an illustrative purpose or reflect your topic of discussion. Keep the images close to the relevant text. If you have a key image that you want to rank, keep it close to the top if possible.

Pro-tip:

You should also be aware of copyright. If a stock photo provider like Shutterstock or Getty owns an image and you are not licensed to use it, do not risk a lawsuit by using that image.

7. Make images mobile-friendly

When done poorly, mobile SEO can lead to low conversions and a soaring bounce rate. But, when well executed, it can increase user engagement and bolster your ranking power.

So, how do you optimize your images for mobile? Well, use responsive images – your pictures should change size based on the devices (mobile or desktop). Responsive pictures adjust to the size of your users’ devices.

Final Word

Image optimization can be what differentiates you from your competitors and takes you to the next level.?Images not only play a key role in user experience and SEO, but they also affect your conversion rate.?Climbing search result rankings take hard work, but the efforts are worth it once you start enjoying the benefits of high-value organic traffic.?To sum up the above SEO optimization tips, you should use relevant images and alternate text. Besides, you should provide as much context as possible.

Have questions? Reach out to our SEO experts today!

The post Image SEO: 7 Tips for Image Optimization for Search Engines appeared first on iQuanti Digital Marketing Agency.

]]>
Google’s Q1 2020 Earnings Analysis: Performance Marketing Trends in Times of COVID-19 http://www.brendonpayne.com/blog/googles-q1-2020-earnings-analysis-performance-marketing-trends-in-times-of-covid-19/ Wed, 20 May 2020 00:36:03 +0000 http://www.brendonpayne.com/?p=7195 iQuanti's Sreekant Lanka (SVP, Digital Solutions) takes a critical look at Google's Q1 2020 results - how the COVID-19 crisis has impacted the advertising business and how the shift in user behaviors have...

The post Google’s Q1 2020 Earnings Analysis: Performance Marketing Trends in Times of COVID-19 appeared first on iQuanti Digital Marketing Agency.

]]>

Google results for Q1 2020 are a “tale of two quarters”, as described by Sundar Pichai (CEO, Google). Alphabet, Inc. saw strong results for January and February, followed by an abrupt decline in March in their advertising revenues driven by COVID-19. The impact was not as severe as the street had expected which is positive news coming from the industry bellwether.

KEY TAKEAWAYS:

Continuing the trends we saw in Q3 2019, Google’s total advertising revenues saw an uptick and hit $37.93 billion in Q4, compared to $33.91 billion in Q3 2019 and $32.63 billion in Q4 of last year.

Here are the key takeaways for performance marketers:

  • Overall, the advertising business took a hit, driven by the slowdown in ad spend by advertisers and highly correlated to country/sector lockdowns due to COVID-19.
  • Considerable shifts in user behaviors towards non-commercial queries in Search and higher engagement in YouTube and Apps are harbingers of a digital-first medium.
  • Post COVID-19 implications for Google will be driven by macro-economic recovery, however,?Q2 is expected to be bleak.
  • Organic Shopping is an opportunistic launch from Google as e-commerce takes center stage and is a good platform for advertisers to leverage the organic shopping format.
  • YouTube continues to grow in viewership, however, brand advertising has slowed while performance still shows strong results.

Alphabet announced its Q1 2020 results in late April 2020, bringing in a 13% Y-O-Y growth at $41.2 billion in revenues. The quarter, however, also marks a slower growth rate compared to last quarter which recorded a 17% Y-O-Y growth.

At $33.8 billion, Google advertising made up 82% of Alphabet’s total revenues for the quarter.

Alphabet, Inc. saw strong results in January and February for the Search, Network and YouTube businesses, followed by an abrupt decline in March in their advertising revenues driven by the COVID-19 crisis.

YouTube advertising revenues were $4.04 billion, up 33% Y-O-Y. Significant YouTube revenue growth persisted until late in the first quarter, with different performance trajectories for the brand and direct response components.

Macroeconomic performance is expected to be still slow in Q2, and given its high correlation with the advertising spend, Google ad revenue will be challenged in Q2 as well.

Google Performance Q1 2020

Sundar Pichai refers to two key aspects of Google’s business that gives the company confidence about the future.

“First, as we saw after 2008, one of the strongest features of Search Ads is they are cost-effective and can be adjusted quickly, so it’s comparatively easy to turn them off and then back on. ?

Second, our business is more diversified than it was in 2008, and we are excited about the momentum in areas like YouTube, Cloud, Google Play, and our computing efforts.”
? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? – Sundar Pichai (CEO, Alphabet & Google)

Google is confident that its diversified businesses will help them through this current situation. The diversification of Google stems from their sizable Cloud business, helping clients across different sectors (education, government, retail, telecom, banking) etc.

Here are the key performance marketing trends we see emerging:

1. ADVERTISING & SEARCH PERFORMANCE

Google advertising business kicked off 2020 well and had a good, strong first two months of the quarter. However, in March, driven by the evolving COVID-19 crisis, most businesses slowed their ad spend, resulting in a slowdown of Google revenues.

The slowdown in spend is directly correlated to the locations and sectors heavily impacted by the COVID-19 crisis and the related shutdown orders.

While the revenues have slowed, Google is bullish about its ad business
given the efficiency of its platform.

POTENTIAL IMPACT:
At iQuanti, we have observed similar trends in query shifts for some of the segments that we have analyzed. Performance marketers are finding pockets of opportunity for getting cheaper traffic, as more and more users are moving digital.

 

2. SHIFT IN USER BEHAVIORS

From a user perspective, Google mentions that they have seen query traffic move to “non-commercial queries” (information, learning, education, entertainment). According to Google, the Coronavirus-related search activity, at its peak, was four times greater than during the peak of the Super Bowl. Although users’ search activity increased, their interests shifted
to less commercial topics.

Considerable shifts were observed in user consumption on Apps (+30% from February 2020 to March 2020) and a hefty uptick in YouTube views.

POTENTIAL IMPACT:
Two key themes emerge for performance marketers to be aware of and adapt to here:

  • Newer search terms provide an opportunity to understand what users are interested in and develop more mid-funnel content.
  • Look beyond search onto other channels, even beyond Google.

 

3. POST COVID-19 IMPLICATIONS

As expected, the recovery of Google ad spend will depend on a return to economic activity. But, based on our learnings from 2008, we expect the?return to ad spend to be driven in Search as it can be adjusted quickly. Marketers see it as highly cost-effective and ROI-based.

There is an acknowledgment of a deeper shift to digital, across all marketing. Advertisers who have been hesitant to shift budgets to digital are introspecting the efficacy of its marketing mix and trying to improve on it.

POTENTIAL IMPACT:
In our discussions with marketers across industries, we have seen a steady move towards ‘digital-first marketing’. However, the roadmap and spend shifts will be driven by macro-economic changes and business realities. Marketers should look at their spend-mix and introspect the real value of all the channels.

For an in-depth analysis of COVID-19’s impact on Banking and Financial Services in the US, click here.

 

4. ORGANIC SHOPPING

Google rolled out its Shopping product for organic search for free. This is a smart, quick reaction from Google as users in various stages of lockdown are turning to e-commerce and are moving towards shopping-first platforms like Amazon.

Google Shopping will help counter some of the shifts of e-commerce users and provide advertisers a new format in Google. According to Google, the new feature has been widely rolled out in the US in April and will be soon rolled out globally and is seeing very positive responses.

POTENTIAL IMPACT:
Similar to organic search, Google Shopping will now provide a more integrated shopping experience and use similar signals as organic search. This means more products from more stores are now discoverable through the Google Shopping tab. E-commerce advertisers need to ensure that their merchant center feeds are optimized to leverage this new format.

Read more in our blog post on Google’s latest Organic Shopping Update here.

 

5. YOUTUBE CONTINUES TO GROW

Google has seen continued growth with YouTube. Sundar commented that “people are turning to YouTube. Our watch time has increased across the board. People are also looking for authoritative news content. Viewership on YouTube has increased significantly compared to last year, too.”

While brand advertising grew in the first two months of the quarter, it began to slow down mid-March. On the other hand, YouTube direct response continued to grow throughout the entire quarter. This is in-line with our discussion with our clients as well, as we are seeing a flight towards performance.

A quick note here: YouTube for performance works for CPA driven advertisers through a few approaches:

  • Custom intent audiences
  • Clickable ‘call-to-action’ button
  • Location extension and
  • Shoppable videos.

POTENTIAL IMPACT:
YouTube Performance, as we discussed in the previous few earnings commentaries,?has been a hidden opportunity for performance marketers looking for efficiency ROI on ad spend.

THE FINAL WORD

The Q1 2020 earnings call made it very clear that the company’s focus is currently on helping its users during the COVID-19 crisis. As Sundar stated, “people are relying on Google’s services more than ever” and Google is marshaling resources and product development to meet these needs, focusing more on long-term opportunities.

In-line with the focus on COVID-19, the earnings call and commentary did not provide insights into user experience, new product launches and GCP related to performance marketing.

We will observe the space closely and bring you the latest performance marketing trends as we navigate these uncertain times.

Have questions? Reach out to our Digital Solutions team today to start a conversation!

The post Google’s Q1 2020 Earnings Analysis: Performance Marketing Trends in Times of COVID-19 appeared first on iQuanti Digital Marketing Agency.

]]>
Are You Making the Most of Google Shopping’s Free Product Listings? http://www.brendonpayne.com/blog/google-updates-it-is-free-to-sell-on-google-what-retailers-need-to-know/ Sun, 17 May 2020 03:20:17 +0000 http://www.brendonpayne.com/?p=7182 Here's all marketers and retailers need to know about Google opening up its Shopping Search results to unpaid, organic listings. iQuanti's Michael Betini gives a quick guide to getting onboard in times of the COVID-19 crisis.

The post Are You Making the Most of Google Shopping’s Free Product Listings? appeared first on iQuanti Digital Marketing Agency.

]]>

Good news for Retailers – It is now free to sell on Google!

Google made news waves in late April with its decision to open up?its Shopping search results to unpaid, organic listings.?The company announced on 21st April 2020, that the Google Shopping tab results “will now consist primarily of free product listings, helping merchants better connect with consumers, regardless of whether they advertise on Google.”.

The move comes amid the coronavirus crisis in which many brick and mortar retailers who have had to close their doors are shifting focus online to drive sales. Merchants would be able to sell products at no charge, unlike before where only shopping ads were being listed here and Google was charging on pay-per-click.

In light of these challenges, we’re advancing our plans to make it free for merchants to sell on Google,” announced Bill Ready, President, Commerce at Google. “With hundreds of millions of shopping searches on Google each day, we know that many retailers have the items people need in stock and ready to ship but are less discoverable online.

The approach is now live in the US and is expected to expand globally before the end of the year. For retailers, this is great news indeed – in the current challenging times, this means that they do not have to advertise to feature in Google Shopping results.

Many industry experts see this as a move from Google to compete with Amazon & eBay. As more shoppers head for digital marketplaces and online shopping during the corona pandemic, this sets the stage for Google to magnify its scope and expand the reach of its own marketplace.

Where would the placements be?

As you can see below, the organic listings would be appearing below paid listings in the Google shopping tab on both desktop and mobile.

Google Shopping Listing - iQuanti Digital Marketing Company

What does this update mean for retailers & shoppers?

This change means Retailers now have an opportunity for free exposure to millions of people who come to Google every day for their shopping needs.

Retailers can rejoice the fact that this update would lead to more eyeballs to their products. With only paid listings earlier, not all products were being promoted, mostly lower-priced products or ones with low margin were being left out as marketing teams were not able to justify the ROI given the advertising costs and competitiveness on Google shopping.

This move would open up a whole lot of opportunities for brands to bring in their entire product portfolio in front of consumers without worrying about the cost. This would be a blessing for SMBs who are finding it difficult to continue advertising with the current situation can list their products and continue driving sales.

For shoppers, this means more products from more stores are now discoverable through the Google Shopping tab. They would be able to discover more merchants in their vicinity as earlier most of these merchants found it expensive to list their products with paid ads given the tough competition from big brands.

Based on the study from eMarketer, 49% of users start their digitally shopping journey through Amazon.?It would be interesting to see how these numbers change with this update from Google and the major shift of offline shoppers to online with the current COVID-19 crisis.

Where do shoppers start - eMarketer

How should Retail marketers and agencies react?

For advertisers or agencies, this means that paid campaigns can now be augmented with free listings. This will call for a holistic approach?and marketers now need to look at ROI holistically.

With organic product listings showing under regular shopping ads, we expect user click behavior to change with click volume splitting between paid and organic results. For marketing teams who have been running shopping ads, it would not be surprising if you are seeing a drop in Clicks & CTR with this update.

Budgeting & bidding decisions will change significantly in the future and a lot of focus for brands would shift to make their product feeds SEO friendly.

With the dominance of shopping ads and paid search ads, there is a very limited real estate and brands find it difficult to improve organic ranking in search results, however, with this new addition in Shopping section, there will be new opportunities for such brands. Nothing better than driving online sales organically without paying for ads.

How do you enroll to get listed and featured in the organic listings?

For existing Google Merchant Center and Shopping Ads users, it is easier to enroll in the program and reap the benefits.

  • Visit the Merchant Center and make sure you have opted in.
  • Click on the left panel options.
  • Select “Growth” and then “Manage programs” in the left navigation menu.
  • Select the “surfaces across Google” program card.

That’s it. You should be ready to go!

For new users of Merchant Center who are interested in joining this program, it’s open and does not require Google Ads.

You can opt into surfaces across Google during the Merchant Center sign up process and start creating your product feed. Google will streamline the onboarding process for new Merchant Center users over the next few months. Google is working closely with many existing shopping platform partners, including Shopify, WooCommerce, and BigCommerce. Furthermore, Google is also launching a new partnership with PayPal to let merchants link their accounts, in order to speed up onboarding and improve search quality.

HAVE QUESTIONS?

Reach out to our digital solutions team today for insights and assistance!

The post Are You Making the Most of Google Shopping’s Free Product Listings? appeared first on iQuanti Digital Marketing Agency.

]]>
AdGully: How Real-time SEO Grows Revenues http://www.brendonpayne.com/blog/adgully-real-time-seo-grows-revenues-aditya-saxena/ Fri, 15 May 2020 01:40:24 +0000 http://www.brendonpayne.com/?p=7220 iQuanti's Aditya Saxena (SVP, APAC) writes about how real-time SEO is all about predicting search demand and more importantly being ready. If the SEO strategy is aligned with being of help to user intent, driving revenue growth will...

The post AdGully: How Real-time SEO Grows Revenues appeared first on iQuanti Digital Marketing Agency.

]]>
Real-time SEO is all about predicting search demand and more importantly being ready. The consumer mindset is shifting fast, and SEOs are struggling to adjust to the demand trends. iQuanti’s Aditya Saxena (SVP, APAC) writes in AdGully, presenting tips on how real-time SEO grows.

1. Aligning demand with real-time SEO

Real-time SEO is like market-speculation. Use historical data and predictive analytics to help prepare for a prospective spike. Tweaking your title to reflect the changing nature of your product or feature, or even publishing a guest post on a popular blog announcing it, can help garner traffic.

2. Predicting user-queries

Use tools like Google Trends, Twitter and Reddit to keep track of trends in Search. ?Do not neglect relevant long-tail queries, even the ones with low search volumes. Keeping track of online chatter about your brand, products and services allows you to build new content ideas.

3. Leveraging the power of real-time SEO

Search Engines like Google are pushing users into the buyer journey much in the same way as retargeting. What Google now refers to as, ‘Search Journeys’, looks at the context and relevancy of an entire session. Tapping onto insights like these can help feed decisions about your entire real-time SEO strategy.

4. Events affecting Search Patterns

Offline campaigns and rise in the impression or even search volumes for branded queries is a correlation that we are all familiar with. For example, almost 76% of credit card searches are branded. This is a direct correlation of the heavy spending of banks in brand campaigns.

Aditya talks about two broad areas for businesses to focus on to make the most of the changing demand.

  • Personalization:?While most marketers agree that real-time personalization is critical to stay ahead, the struggle to justify ROIs before investment hinders that.
  • Understanding Impulse buying intent:?While SEO does cater to a variety of intent type keywords spread across the purchase journey, it is quite common to see impulsive searches leading to purchase.

If the SEO strategy is aligned with being of help to user intent, driving revenue growth will fall in line.

Read the complete article, as it appears on AdGully, here.

The post AdGully: How Real-time SEO Grows Revenues appeared first on iQuanti Digital Marketing Agency.

]]>
Responding to COVID-19: Evolving Credit Card Search Trends http://www.brendonpayne.com/blog/responding-to-covid-19-evolving-credit-card-search-trends/ Thu, 30 Apr 2020 09:33:27 +0000 http://www.brendonpayne.com/?p=7162 Here's what credit card issuers need to know about the evolving search trends in the US through the COVID-19 crisis and how financial marketers can adapt their marketing tactics...

The post Responding to COVID-19: Evolving Credit Card Search Trends appeared first on iQuanti Digital Marketing Agency.

]]>

In our last report, we looked at the changing consumer needs in response to the COVID-19 crisis.

At iQuanti, we have been constantly monitoring the fluctuations in search demand to understand consumer priorities and help our clients adapt and win in this new normal. Here is an in-depth analysis of the rapid changes we have seen in the search trends for Credit Cards over the past 6-8 weeks, and our recommended course-of-action for financial marketers to effectively respond to the ‘new normal’.

THINK PIECE: Evolving Credit Card Search Trends


At a Glance:

This report is a part of iQuanti’s research series: “Responding to COVID-19: Tactics for Financial Marketers”.?This report focuses on the credit card industry in the US and provides:

  • Insights on shifting customer behavior trends
  • Recommendations for acquisition marketing tactics that can be implemented to ensure marketing effectiveness during these uncertain times.

DOWNLOAD NOW!

 

Some of our key findings from the report:?

 

  • Search demand for various credit card products has dropped through the COVID-19 crisis. However, we are seeing early signals of a marginal uptick in April.
  • Search trends by categories vary. Travel and rewards cards have seen a significant slowdown, whereas the Balance Transfer category has not been affected as much.
  • Credit card demand and usage is showing signs of slowing down as consumers’ saving/spending mix changes, similar to what we saw in 2008.
  • iQuanti recommends credit card issuers must:
    • Evaluate if their product positioning and value proposition remains relevant, through a better understanding of the changing user needs.
    • Tighten targeting levers, and identify key categories (transactors/revolvers) that you want to focus on.
    • Focus on existing bank customers to gain incremental creditworthy customers through analytics led qualification.

This report reflects our perspective as of late April 2020.

The post Responding to COVID-19: Evolving Credit Card Search Trends appeared first on iQuanti Digital Marketing Agency.

]]>
Responding to COVID-19: Social Listening Strategies for Financial Marketers http://www.brendonpayne.com/blog/responding-to-covid-19-social-listening-strategies-financial-marketers/ Mon, 20 Apr 2020 15:03:27 +0000 http://www.brendonpayne.com/?p=7136 Data mining social data for activation and insights can be the key to developing an impactful and real-time marketing response plan in times of COVID-19 crisis. iQuanti's Ben Hinson shares insights...

The post Responding to COVID-19: Social Listening Strategies for Financial Marketers appeared first on iQuanti Digital Marketing Agency.

]]>

The COVID-19 pandemic has disrupted lives, livelihoods, and economies the world over. The Banking and Financial Services industry has been faced with some serious challenges through this crisis – the economic uncertainties, the unanticipated shift in operating models and the growing pressure on consumers, to name a few.

How can Banks and FIs effectively respond to the ‘new normal’?

iQuanti’s Ben Hinson (Director, Strategy & Analytics) shares insights.

THINK PIECE: Social Listening Strategies for Financial Marketers


At a Glance:

Data mining social data for activation and insights can be the key to developing an impactful and real-time marketing response plan in times of the COVID-19 crisis.

Read iQuanti’s report to learn about how? Social Listening can be used to:

  • Uncover new product and campaign ideas
  • Uncover invaluable competitive insights and
  • Uncover new opportunities to win in Search.

DOWNLOAD NOW!

The pandemic has caused a significant shift in consumer behavior, affecting both macro- and micro-economic trends. These market changes, along with business responses to these changes have either been met with negative or positive sentiments. The data on these sentiments can be found buried amidst the millions of comments on public boards and the massive conversational worlds of Twitter and Reddit. All this data can be mined for rich, actionable insights.

Download iQuanti’s report to find out how Banking & Financial Services enterprises can activate Social Listening data to gain significant competitive advantage and navigate these changing times with efficacy and efficiency.

The post Responding to COVID-19: Social Listening Strategies for Financial Marketers appeared first on iQuanti Digital Marketing Agency.

]]>
Entrepreneur: How Strategic Search Investments Can Improve Brand Awareness & Generate Business http://www.brendonpayne.com/blog/entrepreneur-how-strategic-search-investments-can-improve-brand-awareness-generate-business/ Mon, 13 Apr 2020 09:11:32 +0000 http://www.brendonpayne.com/?p=7115 iQuanti’s Aditya Saxena (VP, APAC) writes for Entrepreneur.com about the benefits of unleashing the potential of your Search channel through strategic investments in institutionalizing a culture of searchability, investing in…

The post Entrepreneur: How Strategic Search Investments Can Improve Brand Awareness & Generate Business appeared first on iQuanti Digital Marketing Agency.

]]>
iQuanti’s Aditya Saxena (VP, APAC) writes in Entrepreneur.com about how a strategic approach and investment strategy can drive strong digital performance and revenue growth through the search channel.

Enterprises and small businesses in India are increasingly realizing the inherent potential of the Search channels in driving acquisitions. While Search has become an integral part of their marketing strategy, there is still a need to bridge gaps and overcome challenges – establishing measurable goals, overcoming organizational and technical challenges, and bridging the talent gap.

More often than not, enterprises tend to underinvest in SEO. Paid Search yields more immediate and predictive results, making ROI calculations and projections more direct. However, it is critical for businesses to recognize the value of organic search and step up from a siloed approach. Organizations need to look at their Search channels holistically – where the organic and paid search is complementary, to help unlock the true potential of this channel.

Aditya talks about three main advantages of a holistic approach to Search:

  • Optimizing engagement across all stages of the customer journey
  • Identifying and effectively fixing existing content gaps
  • Ensuring efficiency by optimizing CPAs across different funnel stages.

Aditya affirms that dominance in Search requires an interplay of different factors – building a strong foundation, developing the right talent, adopting technological differentiators and institutionalizing a searchability culture across all business functions.

“With digital channels fuelling the growth stories of big and small businesses in India”, states Aditya, “having a concrete search strategy in place is not only a unique differentiator, but a license to play, and win, in an already saturated market.”

Read the full article, as it appears on Entrepreneur, here.

The post Entrepreneur: How Strategic Search Investments Can Improve Brand Awareness & Generate Business appeared first on iQuanti Digital Marketing Agency.

]]>
Business Insider: How Third-party Cookies Getting Blocked Could Impact Marketing http://www.brendonpayne.com/blog/business-insider-third-party-cookies-getting-blocked-impact-marketing/ Wed, 01 Apr 2020 12:28:18 +0000 http://www.brendonpayne.com/?p=7092 Writing for Business Insider, iQuanti’s Ajay Rama and Aditya Saxena discuss how Google’s plans to phase out third-party cookies in Chrome could have wider implications for marketers. Many marketing technologies and data companies…

The post Business Insider: How Third-party Cookies Getting Blocked Could Impact Marketing appeared first on iQuanti Digital Marketing Agency.

]]>
Ajay Rama (SVP Products) and Aditya Saxena (VP APAC) share insights on Business Insider India on how third-party cookies getting blocked could have huge implications for marketers.

GDPR and CCPA have shifted the balance of power in favor of consumers by putting them in charge of how their data is handled and shared. This is a critical shift that has far-reaching implications for how consumer data is collected, shared and used across the web. Many marketing technologies and data companies have built their businesses on the back of third-party cookie data. With all the major browsers including Google Chrome starting to phase out third-party cookies, how would marketers continue to use data effectively for targeted ads and personalized experiences?

Ajay & Aditya discuss the following emerging alternatives and trends in this arena:

  • Create ways to capture and convert third-party data to first-party data
  • Consolidation of ‘data companies’ and big agencies buying data companies
  • Second-party data partnerships
  • Privacy sandbox initiative from Google
  • Contextual and event-based targeting gaining prominence

What do these changes mean for Financial Marketers?

With huge customer bases and rich profile information on these customers, Financial services companies are in a great place to start enhancing their first-party data and driving partnerships to access second-party data.

We anticipate both Financial Services players and data providers /AdTech players to come up with offerings that allow them to further enhance knowledge of prospective customers through non-traditional data gathering methods – which are fully consent driven. However, to do that, innovation and new products will be the way forward,” the article states.

Read the full article, as it appears on Business Insider?here.

 

The post Business Insider: How Third-party Cookies Getting Blocked Could Impact Marketing appeared first on iQuanti Digital Marketing Agency.

]]>
Responding to COVID-19: Tactics for Financial Marketers http://www.brendonpayne.com/blog/responding-covid-19-tactics-for-financial-marketers-coronavirus/ Mon, 30 Mar 2020 04:53:20 +0000 http://www.brendonpayne.com/?p=7079 The growing COVID-19 pandemic continues to cause economic disruption, the consumers' needs and behavior are changing massively. How can Financial marketers respond to changing customer needs and shift marketing tactics to meet them? iQuanti's Sreekant Lanka...

The post Responding to COVID-19: Tactics for Financial Marketers appeared first on iQuanti Digital Marketing Agency.

]]>

The COVID-19 pandemic has shaken up the world economy.??Across industries, we have observed business and consumer behavior seeing massive, unprecedented shifts over the last couple of weeks.

At iQuanti, our team has put together a study to provide business leaders and financial marketers with a perspective on the evolving situation.

The report presents our preliminary analysis of:

  • How the COVID-19 crisis has caused a shift in consumer needs in the Banking & Financial sector and
  • How financial marketers can most effectively and efficiently respond to these evolving needs.

THINK PIECE: Responding to COVID-19: Tactics for Financial Marketers


At a Glance:

Some major shifts in Search Trends:

  • Downward trending Search Demand – Credit Cards, Deposits
  • Surging Search Demand? – Business & Personal Loans, Refinance, Investment Products & Financial Advice.

Read our report to find out why it is important for Financial Marketers to understand these shifts in user needs and be agile in strategizing and responding to them. Also included are multiple recommended marketing tactics to help achieve this.

DOWNLOAD NOW!

It is prudent for business leaders and marketers to understand the implications of these uncertain times on their business and move cautiously and responsibly while responding to the crisis.

This article reflects our perspective as of 29th March, 2020.

We are closely monitoring the outbreak and its evolving impact on the US Banking and Financial sector. We will continue to update our analysis and add deep-dive insights on specific segments/products in the following weeks.

Download iQuanti’s Think Piece to understand more about the changing user needs in the U.S. market and Financial marketer’s can respond to them effectively in the wake of the evolving Coronavirus crisis.

The post Responding to COVID-19: Tactics for Financial Marketers appeared first on iQuanti Digital Marketing Agency.

]]>
日韩放荡少妇无码视频-手机在线的A站免费观看