As enterprise marketers plan for 2020, Instagram Stories absolutely need to be a part of their marketing and paid channel strategy, writes Aditya Saxena (VP APAC, iQuanti) in Business World’s ‘Everything Experiential”.

Instagram stories have emerged as a compelling paid channel within enterprise digital marketing, as businesses all over the world aim to capitalise on the higher user engagement on the platform. Its reach and impact cannot (and should not) be ignored.

Stories encourage real-time marketing and can often assist in catapulting your brand story into newer target segments. Stories have also proven to be highly effective in building strong, engaging connections between brands and their customers. It offers an immersive social experience to its users – a winning formula for engagement that is hard for advertisers to ignore.

Read the full article here to learn more about best practices for using Instagram Stories for driving higher user engagement.

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